This URL has huge advantages over many others:
- Easy to brand and remember;
- The scaling potential is huge, media boxes can come in many forms, from IPTV to a fully integrated system (only the future can tell);
- Is matches their products and offers (e.g. Set top boxes, TV packages);
- It has an asset value, it means that can be liquidated in case the campaign doesn’t break even (at least), or reused with a different brand;
- Can be resold for profit in a decent amount of time, can be insured (as a part of a business, or as an asset).
FYI, I will be updateing this page.